ShapeCrete to Exhibit at WestEdge Design Fair 2015

ShapeCrete™, the new shape-able concrete material that plays like clay and works like concrete, will be on display in Booth #108 at the 2015 WestEdge Design Fair in Santa Monica, Calif. from October 22^nd – 25^th, 2015.

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ShapeCrete is a collaborative innovation between master designer and founder of CHENG Design and CHENG Concrete, Fu-Tung Cheng, and SAKRETE^® — the brand most trusted by concrete professionals for more than 75 years.

Using concrete as his signature medium, Cheng has pioneered architectural concrete design and forms for a variety of interior and exterior applications spanning concrete water features, sculptural countertops, and custom homes. Cheng and SAKRETE^® recently teamed up with a mutual vision to inspire the maker community — everyone from designers, concrete artisans and crafters, to artists and DIY homeowners —  to change the way they think about and work with concrete.

The innovative result of their collaboration is ShapeCrete: an easy-to-use, just-add-water, shape-able concrete that can be poured, rolled, pushed or molded into an infinite array of custom concrete designs. ShapeCrete allows makers, crafters, DIYers and contractors to stretch the limits of their creative potential through concrete designs that require no oven-baking or kiln-firing. ShapeCrete is designed for easy workability in both thick and thin applications, and users simply add water, mix and sculpt the clay-like substance into limitless shapes or forms, such as custom planters, vases, bowls, address tiles, garden sculptures, small countertops and furniture.

Attendees can preview ShapeCrete at Booth #108 in the new MADE:MODERN section that features designers and makers who speak to craftsmanship and the spirit of “making it.” WestEdge Design Fair is a four-day event that offers the best in modern design, all in an environment designed to engage, entertain, and inspire.

In addition, Cheng is presenting at the WestEdge Design Fair in the Jenn-Air Master Class Studio on Friday, October 23^rd from 2:30 p.m. – 3:30 p.m. Cheng will share the evolution of what began as his small remodeling shop to his present day award-winning residential design firm. He will give examples of how you can play directly with construction materials (including ShapeCrete) and speak to his experience of both successes and failures, and how to ensure success throughout the creative journey.

“It’s an honor to be a part of WestEdge Design Fair as a presenter and exhibitor,” says Cheng. “After all of these years designing with concrete, I’m excited to bring a new product to the masses that is more approachable and reaches a broader community. ShapeCrete truly energizes your natural creativity and lets you enjoy the simple pleasure of play.”

To learn more about ShapeCrete at WestEdge Design Fair; go to WestEdgeDesignFair.com to register.